Open for new sprints and ongoing partnerships from August 2026.

I run your content end-to-end, so you don't have to.

I'm the content partner founders and B2B teams bring in to own the whole thing: strategy, writing, publishing and reporting. 

Let's work togetherSee how I help

/ WHO

The people I specialise in working with

  1. 01

    Founders and operators who'd rather build the business than worry about their online presence.

  2. 02

    B2B and startup teams who need one person to own content.

  3. 03

    Businesses who need someone to turn what they know into content people actually want to read.

/ SERVICES

Everything starts with strategy.

00WE CAN START HERE

Content Strategy

A clear plan for what to make and where to put it. The why behind every post, episode and email.

  • 01

    Social Media

    Channel plans, content systems and posts that sound like you and your business.

  • 02

    Podcast Production

    From first episode to a sustainable cadence: editing, distribution and the marketing around it.

  • 03

    Web & Email

    Website copy, newsletters, emails.

  • 04

    Reporting & Analytics

    Monthly performance reviews and competitor tracking. You'll know what's working and what isn't worth doing.

  • 05

    Content Capture

    On-site at your events, launches and content days. Photo and video captured, then edited and turned into posts, reels and episode assets.

A few of the people I've worked with

Prometheus AI
DR Analytics Recruitment
North Star Partners
Birchtree Centre
Landsdale ELE
Moerk Water
RunGopher AI

/ PROOF

What it looks like when someone else owns the content.

  • 018.3%Average LinkedIn engagement rate for a Sydney recruitment firm (against a 4.8% platform benchmark)
  • 022×Website traffic year on year for a Perth early learning centre
  • 030–1000Podcast listens organically (over 6 months) for a podcast built from scratch
Katie capturing content at a client event in Perth
Content capture at a client event, Perth.
Content capture day with the DR Analytics team in their Sydney office
Content capture day with the DR Analytics team, Sydney.
Industry Inner Join podcast episode tile: Perth data and AI hiring market update
Episode artwork and promo assets for Industry Inner Join.

Figures from client reporting, FY26.

/ ABOUT ME

Katie Tobin, content partner, Perth
Off the clock
  • A foodie
  • A traveller
  • A photographer

Eight years in marketing.

Eight years in marketing, the last two freelance, building content engines for founders and B2B teams in tech and tech-adjacent industries.

Scotland-born, Perth-based, with clients in Sydney too. I've been experimenting online since before "content" was a job title.

/ SAY HI

Want someone to own this properly?

Tell me a little about what you're working on and I'll get back to you soon!

hello@katiemtobin.com.au